3D virtual tours allow clients to view a property as if they were in the actual location, even if they aren't built yet. Estate agents who use this in addition to their own marketing tools gain client attention quicker than their competitors. The interactivity and graphics of 3D virtual tours offer a great way to market homes because they provide a totally different view.
Realtors can market properties more effectively when they offer 3D virtual tours. Clients are placed in the virtual world where they can see the beauty of a development compared to mentally visualizing what 2D models entail.
3D virtual tours are a powerful tool for interactive architecture. They provide a simple way to develop a project that can be converted from a flat 2D representation into a 3D virtual model. 3D architectural visualization appeals to clients as it brings a property to life unlike traditional 2D models. With each creation you can simulate a property with skylines, motion, dimensions and animation.
The use of 3D virtual tours in marketing can elicit an emotional response from the client towards the project. This is becoming the go-to tool marketing tool for estate agents because the client can directly experience the design and will get a vision of what the project entails.
You can use virtual models as a method to make clients notice features that you think might be important to them such as textures, colors, shapes. It can be the differentiator – the unique selling point. By using different techniques in virtual tours, your client can get a sense of reality—in other words, to see themselves in the design.
Your 3D virtual tours should be the imaginary picture you want to paint for your clients; it should tell a story to influence them toward purchasing the property. To create a more convincing story, other details need to be included so clients receive an accurate portrayal.
Five details to include for a successful 3D virtual tour are:
Gone are the traditional methods used to market an estate via tedious photographs, or black and white floor plan drawings. Virtual tour marketing is becoming widely used in the property, particularly in the higher end properties and commercial properties.
It is important to treat a client as if they are informed and understand how properties, furniture, and lighting are in reality. You must be truthful when developing 3D Virtual Tours and their combined walkthroughs.
By using 3D virtual models as a marketing tool for properties, it sets you ahead of the competition in the same field. Using this tool as a marketing strategy captures the attention of potential clients faster than competitors. Clients are able to view the property, with all its details, building materials, and furniture, without being at the physical location. This is ideal for people with little time to view properties or those that are currently in a different location or even on a business trip!
Viewing ordinary pictures or 2D models does not encourage a client to put themselves in the designs. It is often difficult for them to have a sense of the space and the dimensions of rooms. They lose the concept of light and the flow of the property. Performing a 3D flythrough places the client in a simulation of the property where they can envision living there and see whether or not if it is their dream home.
This innovative marketing tool for the property market is rapidly capturing potential clients by offering the following benefits:
The evidence above shows how implementing 3D virtual tours can function as an effective marketing tool. It lures potential clients away from the competition that do not use these virtual tours. Clients will have the advantage of being able to experience a home that has yet to be constructed, rather than looking at plans on paper or as a model. Clients are more likely to approve designs if they see the details as if they were reality.