3D Virtual Tours Help Market Your Unbuilt Projects

August 8, 2017
3D virtual tours allow clients to view a property as if they were in the actual location, even if they aren't built yet.
3D Virtual Tours Help Market Your Unbuilt Projects

3D virtual tours allow clients to view a property as if they were in the actual location, even if they aren't built yet. Estate agents who use this in addition to their own marketing tools gain client attention quicker than their competitors. The interactivity and graphics of 3D virtual tours offer a great way to market homes because they provide a totally different view.
Realtors can market properties more effectively when they offer 3D virtual tours. Clients are placed in the virtual world where they can see the beauty of a development compared to mentally visualizing what 2D models entail.

3D Virtual Tours Defined

3D virtual tours are a powerful tool for interactive architecture. They provide a  simple way to develop a project that can be converted from a flat 2D representation into a 3D virtual model. 3D architectural visualization appeals to clients as it brings a property to life unlike traditional 2D models. With each creation you can simulate a property with skylines, motion, dimensions and animation.

The use of 3D virtual tours in marketing can elicit an emotional response from the client towards the project. This is becoming the go-to tool marketing tool for estate agents because the client can directly experience the design and will get a vision of what the project entails.

Paint a Picture with 3D Virtual Tours

You can use virtual models as a method to make clients notice features that you think might be important to them such as textures, colors, shapes. It can be the differentiator – the unique selling point. By using different techniques in virtual tours, your client can get a sense of reality—in other words, to see themselves in the design.

Your 3D virtual tours should be the imaginary picture you want to paint for your clients; it should tell a story to influence them toward purchasing the property. To create a more convincing story, other details need to be included so clients receive an accurate portrayal.

Five details to include for a successful 3D virtual tour are:

  • Positioning: The point of view must be within the virtual walls to create the same experience a client would have when in the actual building. Clients shouldn't look at a property from above because details such as texture are not as accurately depicted
  • Composition: The design elements clients will find interesting need to be strategically placed to persuade them to believe that the property was made for them
  • Finishings: Use real furniture and building materials when creating the virtual model to represent a true image of what the project entails. This is more convincing than standard black-and-white outlines because a library of already prepared furniture and building materials are used
  • Lighting: Lighting aids in the depiction of reality. Correctly styled lighting contributes to the overall presentation through shade, shadows, and reflections
  • Texture: It’s imperative to display authentic textures. For example, when maneuvering through a 3D virtual model, a client must be able to see whether a wall is made of brick or cladding. Clients can better imagine  a space through the textures provided to them.

3D Virtual Tours as a Marketing Tool

Gone are the traditional methods used to market an estate via tedious photographs, or black and white floor plan drawings. Virtual tour marketing is becoming widely used in the property, particularly in the higher end properties and commercial properties.

3d virtual tours marketing

It is important to treat a client as if they are informed and understand how properties, furniture, and lighting are in reality. You must be truthful when developing 3D Virtual Tours and their combined walkthroughs.

By using 3D virtual models as a marketing tool for properties, it sets you ahead of the competition in the same field. Using this tool as a marketing strategy captures the attention of potential clients faster than competitors. Clients are able to view the property, with all its details, building materials, and furniture, without being at the physical location.  This is ideal for people with little time to view properties or those that are currently in a different location or even on a business trip!

Viewing ordinary pictures or 2D models does not encourage a client to put themselves in the designs. It is often difficult for them to have a sense of the space and the dimensions of rooms.  They lose the concept of light and the flow of the property. Performing a 3D flythrough places the client in a simulation of the property where they can envision living there and see whether or not if it is their dream home.

The Benefits of Using 3D Virtual Tour Tools in Marketing

This innovative marketing tool for the property market is rapidly capturing potential clients by offering the following benefits:

  • Flexibility of use—No matter the marketing platforms, 3D virtual tours provide you with the features needed to enrich your presentations and marketing promotional messages. Snapshots, visuals, and walkthroughs are some of the key features that can aid in most effectively marketing an estate
  • Ease of reaching out—Once you have created the virtual model, you simply forward it to the client without the need of having to make an appointment
  • Cost effectiveness—Creating the virtual model doesn’t require the purchase of actual materials. You can still provide a representation of what the client actually wants while still including accurate details of the building materials
  • Easy client approvals—Once the client has performed the 3D flythrough, it will be effortless to make quick alterations in some designs. Once altered, clients can accept the project or request further adjustments. As there is no physical copy of the floor plans, there is no need for the client to meet up for needed alterations


The evidence above shows how implementing 3D virtual tours can function as an effective marketing tool. It lures potential clients away from the competition that do not use these virtual tours. Clients will have the advantage of being able to experience a home that has yet to be constructed, rather than looking at plans on paper or as a model. Clients are more likely to approve designs if they see the details as if they were reality.

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