In real estate, closing deals quickly and efficiently is a top priority. In order to make this happen, developers need to make the process run as smoothly as possible and clients need to have access to all information about the property throughout the process—especially if aspects of the property are still in flux.
Real estate sales and marketing professionals have the important job of facilitating the sales process and closing deals, which involves communicating a thorough overview of the property to clients and potential buyers, and creating property listings that are informative, engaging, and up to date. A crucial component of listings is the visual representation of the properties, as real estate relies heavily on visual appeal. Traditionally, listings have included various types of visualizations, from property photographs to floor plans to renderings.
The challenge with static imagery is that oftentimes developments are not 100% complete when the marketing and sales process begins, or they may be fully constructed but certain final floor plan layout and furnishing modifications may still be underway. In these instances, changing the property imagery can take a lot of time because typically the project architect will exclusively have access to the tools necessary to update floor plans and visuals. New web-based spatial tools are improving this workflow and are likely to have a significant impact on property marketing.
Archilogic’s solutions are breaking barriers to the accessibility and flexibility of spatial tools and interior space data so that more and more stakeholders in the AEC and real estate industries can create custom applications that fit their needs. To demonstrate the potential of our technology to impact real estate marketing, we looked at property listing pages.
This listing page demo is an example of a property marketing tool that can be built with Archilogic’s SDKs & APIs. Using Archilogic 3D models, you can link custom fields, images, locations, descriptions, and other important information, to tell a compelling story about your property. You can also embed models directly into the listing page.
Here’s the game changer: since Archilogic models are web-based and dynamic, if you make any changes to it, all of its data is updated in real-time on the listing page. This means zero wait time for revised drawings and renderings. With the embedded model, you have access to the property floor plan view, 3D view, fully rendered walk-through functionality, view bookmarks, and automated virtual tours. You can also easily share the page or download an image of the listing.
If you are a software developer, you can use the Archilogic Floor Plan Engine SDK and 3D Embed API to recreate this prototype or build a similar application that is customized to your needs.